Speaking at the 2024 HSMAI Commercial Strategy Conference, Wendy Norris, Vice President of Sales, Marketing, and Revenue Optimization for Valencia Hotel Group, emphasized the importance of aligning performance metrics across sales, marketing, and revenue management. This alignment is a key differentiator with Valencia Hotel Group and ensures cohesive efforts and strategic success in the independent hotel sector. This was a key theme discussed by industry executives at the conference.

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https://www.costar.com/article/309428652/commercial-strategy-teams-must-align-on-metrics-execs-say